10 Popular Memes Masquerading As Marketing Campaigns

Because the topic of memes isn’t one that’s gotten a lot of face time on this blog in the past, let’s start off with a straightforward definition. A meme is merely a thought quite, behavior, or proven fact that spreads, via the internet usually. They spread like wildfire, and they’re popularly known. That means it is a bit more obvious why a internet marketer should leverage these already viral bits of creative because of their own marketing — especially in social media — does it not?

We’ll save the do’s and don’ts of using memes is likely to marketing for another post, but to damp your appetite, let’s first have a gander at these creative examples of meme-jacking for marketing. We wager you’ll easily identify a meme or two. Original Claim to Fame: Aaah, Success Kid.

This little dude originally gained internet fame when his mom, Laney Griner, submitted a picture to her Flickr accounts as well as Getty Images in 2007. The picture pictured her 11 mo then. Sammy on the beach, clutching a fist filled with sand. The image spread throughout the net, often accompanied by captions reflecting sentiments of either success or aggravation (he’s also commonly known as ‘I Hate Sandcastles Kid). Marketing Claim to Fame: Wonderful Pistachios snatched up Randall and a honey badger for its memetastic advertising campaign, in which a pistachio be opened by the honey badger breaks using the infamous king cobra.

Well played, Wonderful Pistachios, which is well known for its advertisement campaigns featuring superstars and popular internet memes. Honestly, where will Wonderful Pistachios get such a strong advertising budget? Original Claim to Fame: Like Sammy, Keyboard Cat came onto the YouTube scene in 2007 with its musical stylings. Marketing Claim to Fame: Who easier to jump on this YouTube feeling than Wonderful Pistachios?

We told you these were known to do some meme-jacking. Rubio’s goal is to encourage potential dog owners to look at instead of purchasing their four-legged friends from a pet store. Original Claim to Fame: Among the most recognized people in ‘Rage Comics,’ ‘Y U NO’ Guy has turned into a prominent internet meme used often in meme generators, embodying SMS shorthand and incorrect grammar as a kind of interrogation. Y U NO’ Guy bears an enraged cosmetic appearance on his stick-figure body, and is thought to result from Gantz, a Japanese sci-fi manga/anime series. You can read more about the HipChat’s self-entitled ‘ridiculous billboard’ experience in their accounts on the HipChat blog. Y U NO CHECK IT OUT?

Original Claim to Fame: Adorable musical duo Pomplamoose have made their name mainly on the web, with an increase of than 330K clients with their YouTube route and over 78 million cumulative video views to date. And it’s no mystery as to why — they’re enchanting, quirky, and catchy! Original Claim to Fame: Talk about internet meme overload!

From PROBABLY THE MOST Interesting Man in the wonderful world of Dos Equis to Jean-Luc Picard of Star Trek, the marketing initiative we’re going to feature leverages a variety of popular internet memes — even ‘Success Kid’! Marketing Claim to Fame: When SEOmoz announced its Series B round of VC funding in May, you can bet it wasn’t going to do it by way of the standard, run-of-the-mill news release.

Instead, SEOmoz made its announcement with the aid of some popular internet memes. A bunch of mass media coverage (and quite a bit of admiration from us people at HubSpot — and likely elsewhere). Original Claim to Fame: Did you ever hear a ‘Chuck Norris Fact’ in passing? You may have uttered one yourself even.

  • The ability showing everyone a whiteboard-type screen at the same time
  • Business Rules are solution aware
  • Fill out the proper execution requesting the following: Title, Description, Video Category, and Tags
  • Ongoing video courses

Original Claim to Fame: The Old Spice commercial series called ‘The Man Your Man Could Smell Like’ offering that ‘man’ (AKA Isaiah Mustafa) was a advertising campaign alone for, well, Old Spice. It quickly converted into a popular internet meme and could be within meme generators throughout the web.

Marketing Claim to Fame: Without the only Old Spice Man parody around, DreamWorks featured its Shrek-based personality, Puss in Boots playing the Old Spice Man in its 2011 trailer to market the movie spinoff, Puss in Boots. IT spot includes a mashup of moments from the group of Old Spice commercials.