It’s hard to overstate the importance of marketing. From hot new startups to local stores, every type of business can take advantage of the more sales and heightened brand recognition a great marketing campaign can provide. Demystify the goals behind your marketing strategy with these 10 important benefits. Put Simply, if you’re not marketing your business, you’re not making progress.
No matter how great your product or service is, without any marketing efforts, you’re much more likely to stand still and be overlooked than to go forward and discover clients or customers. Marketing is a broad term, and one that both business owners and individuals are quick to confuse with other conditions like advertising and pr.
Try to think of marketing itself as a large umbrella, with fields like direct sales, advertising, and public relations all tactics that make up different parts your marketing strategy. Some of the world’s most well-known and celebrated companies – from Coca-Cola to Apple – have been successful using two amazingly simple tactics: making great products and marketing them well.
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In many of our courses, like Lean Marketing for Startups, we’ve protected some of the easiest, least expensive marketing strategies out there for small businesses and online startups. In others, we’ve covered specialized topics like affiliate marketing and Facebook advertising. Marketing isn’t rocket science, but it isn’t necessarily straightforward either.
Read on and you’ll discover 10 reasons to market your business, as well as helpful tips and educational classes to help you take action and start developing a marketing strategy today. When people know your business is available, they’re much more likely to become your customers. In case your marketing campaigns properly are doing their job, you’ll begin to see an increase in sales after you get started shortly. Depending on the type of product or service you sell and the kind of marketing you are engaging in, you could start seeing sales after a few days – in some full cases, even a few hours.
Online advertising platforms like Google Adwords can start sending you traffic – and possibly customers – within minutes of starting your advertising campaign. By marketing your business online, you can easily keep track of which promotions are generating sales and which aren’t. Our course, Conversion Optimization, shows you how to monitor your sales using online marketing platforms like Facebook Ads or Google Adwords and improve your campaign for maximum sales. Sometimes your best customers might see your advertisements a huge selection of times before they buy anything. A complete lot of people see an ad or online recommendation and, rather than buying straight away, remember the brand for future reference.
Raising awareness vegetation your business’s brand, its product, and its benefits in the mind of your market. By raising awareness through marketing, you’ll create a huge audience of prospective customers who know who you are, know what you can provide, and know how to locate you exactly. Don’t feel bad if your marketing campaigns don’t drive increased sales right away, as raising awareness is often just as important.
Our course, Startup Attention, is a superb resource for developing your own attention-generating engine that power your business’s marketing. Whether you’re marketing a bakery or an business software company, knowing your metrics is the key to maintaining your marketing campaigns profitable. If you can pinpoint how much your average customer will probably be worth exactly, you know how much you are able to spend acquiring each new sale.