It’s hard to overstate the importance of marketing. From hot new startups to local stores, every type of business can take advantage of the more sales and heightened brand recognition a great marketing campaign can provide. Demystify the goals behind your marketing strategy with these 10 important benefits. Put Simply, if you’re not marketing your business, you’re not making progress.
No matter how great your product or service is, without any marketing efforts, you’re much more likely to stand still and be overlooked than to go forward and discover clients or customers. Marketing is a broad term, and one that both business owners and individuals are quick to confuse with other conditions like advertising and pr.
Try to think of marketing itself as a large umbrella, with fields like direct sales, advertising, and public relations all tactics that make up different parts your marketing strategy. Some of the world’s most well-known and celebrated companies – from Coca-Cola to Apple – have been successful using two amazingly simple tactics: making great products and marketing them well.
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In many of our courses, like Lean Marketing for Startups, we’ve protected some of the easiest, least expensive marketing strategies out there for small businesses and online startups. … Read more