Email marketing is one of the world most popular tools in the business to business marketing tool-belt. It really is expected that by 2020 there will be over 3 billion email users worldwide! E-mail marketing makes it easy to effective communication with your mailing list for little to no money. However, while email marketing is a handy tool, it is not always easy to garner the results that you want from your email promotions. How will you get more people to open up your emails?
How do you convert these opens to clicks and how do you convert these clicks to activities? 33% of email recipients open up their emails predicated on subject line alone, 69% of emails are reported centered solely about them collection and 40% of emails are opened on mobile first where the subject series only shows 4-7 words. Because of this, it is imperative that you make your email subject matter lines not only short but punchy. Ensure that you summarize what your email is approximately and take action within an interesting way preferably in 4-7 words! Subject lines with 30 or fewer character types have an above average open up rate.
Make sure you utilize the right keywords in your subject range as well. Emails with the word “You” in the subject line are opened up 5% less while subject lines with the word “free” are opened up 10% more. Other words to avoids are “Meeting,” “Quick,” “Newsletter,” “Daily,” “Weekly,” “Monthly,”. When creating your subject line make an effort to create a sense of urgency, this may boost your open rates by up to 22%!
Generic emails are boring! And what happens to boring emails? They get deleted immediately or your readers may even unsubscribe! True engagement happens when you speak to the e-mail receiver directly really. Personalize your emails by including the recipient’s name, however, avoid the term “Dear” as that is flagged by many email spam filters.
Make sure your email copy is relatable and personable, it increases the probability it will be read and the likelihood that the reader will click-through. Consider the objective of every single email you send Always. What is its purpose and what action do you want the reader to take once they have seen it?
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Every email must have a clear call to action. If you’d like the reader to learn a blog, watch a video or even follow you on sociable media this must be clearly written and outlined in your email. Great ways to emphasize your proactive approach is always to use a bolded font, a larger measured font than the rest of the email, brightly colored font and of course the true and attempted high-contrast button. However, while they are essential don’t away get too transported.
Too many different CTAs within a email can be distracting and have the opposite effect on the reader. Once you’ve done everything you can ensure that you review and analyze the results of your email campaign. Your email metrics enables you to know which of your emails did well and which ones did badly and as a result, you can determine which of your email techniques are working as well as how to adjust in the future.
