If American Psycho has trained us nothing else, it’s the need for business cards. These business multi-tools accomplish lots of the professional’s basic needs: advertising, brand recognition, call-to-action, and undoubtedly contact information. When designed right, these pocket-sized billboards can leave a long lasting impression and create life-long customers from passing strangers.
A business credit card is a little, printed, usually credit-card-sized paper credit card that holds your business details, such as name, contact details and brand logo design. Your business cards design can be an essential part of your branding and really should become a visual expansion of your brand design. Within this guide, we’ll tell you everything you need to learn about business cards design and that means you can tell your designer precisely what you want.
Business credit cards should most importantly be personal, so this guide points out what your options are for the cards that’s most… you. However before we enter the 8 steps of business credit card design, let’s speak a little in what you’ll need before you begin. Color and Logos schemes are the two most significant visible options for branding. Not merely will these elements play a large part in creating your business card, they’ll also help influence the areas like layout and identity.
There’s one other preliminary activity which makes all of those other business card design process run more effortlessly. You need to know what you would like to communicate. What kind of brand are you, as a person or business? What would you like your business card to say, not with words just, but with the design? This is also a topic valuable of its discussion, so if you would like to dive deeper, here’s a shortlist of questions to ask yourself for determining your personal brand identity. Taking a short while of representation about your individual brand can help with some business cards design questions down the line, particularly when it comes to exhibiting your personality.
Once you have your logo design, brand color scheme, and a good notion of what you want your card to say about you, you’re ready to start. Just follow the 8 steps below to determine which business credit card design would work right for you. If you’ve already chosen a traditional rectangular business cards, you can omit to the second step ahead.
If, however, you want to learn about all your options, even outside-the-box strategies, keep reading. As printing techniques grow more affordable and advanced, professionals have more room to explore substitute styles. The printing technique of die-cutting allows you to cut out any shape you want but still print in bulk.
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On the conservative end of the spectrum, you could simply round the sides for a friendlier business card. But if you would like to be playful or stand-out really, you can use virtually any shape: animal mascots, outlines of products your sell, or a shape that’s wholly original. You can even build your complete business cards theme around clever reducing. Cireson’s business card design uses shape to really highlight the employee picture, giving them a far more personable and therefore approachable feel.
Whether or never to use creative styles depends on the image you want to mention. Special shapes make you seem more help and fun you make an impression, but can have a detrimental effect on more formal industries. You’ll want to bear in mind logistics also, such as how the card fits in a wallet. You may want to revisit the choice of die-cutting after finalizing your design in step 6. For example, some ongoing companies such as STIR above prefer to die-cut areas of their logo design.
Your next decision is how big is the card. This mostly depends upon the standard of the country, so that’s a good place to start. If you plan to stick out Even, you should know what everybody else does to not in favor of it. North American Standard: 3.5 × 2 in.
European Standard: 3.346 × 2.165 in. Oceania Standard: 3.54 × 2.165 in. Bleed area: the outermost area of the card likely to be removed. Trim line: the target line for slicing cards. Safety line: anything outside this series is at the mercy of cutting mistakes. Don’t let essential elements like text message or logos fall outside this relative line. While these areas vary with respect to the size and printer, a safe wager is to set the trim line at 0.125 in.
