More than half (53%) of Americans exercised for further than 30 minutes a day on three or more times of the week last year, based on the Gallup-Healthways 2015 Well-Being Index. That represents an all-time high. The National Sporting Goods Assoc. (NSGA) 2016 Sports Participation Survey reviews that 106 million adults are exercise walkers, 56 million exercises with equipment, 45 million do aerobic fitness exercise, and 45 million run/run.
Moreover, exercise is the first choice in trying to prevent many health issues now, including high blood circulation pressure, exhaustion, and stress/nervousness. Actually, exercisers are opting for activity before using supplements, foods/drinks, or over-the-counter products, according to the Hartman Group’s Health & Health, and fitness 2015 report. Savvy marketers such as Post-Foods, which obtained Premier Nutrition, Dymatize, and PowerBar, and Hormel, which acquired Muscle Milk machine CytoSport, have joined the sports nourishment arena.
Atkins is taking goal at fitness fans with its new Lift protein bars and drinks; Mars offers high-protein chocolate bars. And the future looks guaranteeing. Gallup reports that Hispanics and youthful consumers-65% of these aged 18-29-are the probably to exercise regularly. Teenager sports activities involvement reaches an all-time high also, per NSGA.
Easy to consume on the run tops the set of important product characteristics for performance foods; other priorities, per Mintel’s 2015 Nutritional and Performance Drinks-U.S. 4.7 billion in 2015, up 12%, according to Nutrition Business Journal. Forty-five percent of adults bought a high-protein sports activities/energy club before month, per Packaged Facts’ 2016 Food Formulation and Ingredient Trends.
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Eighty-seven percent of adults think that protein creates muscles, and more than 80% agree that it offers extra energy and helps to preserve muscle with maturing. One in five adults look for products developed with vegetarian protein, led by those aged 25 to 39, as well as Asian and Hispanic consumers, according to Packaged Facts.
One-quarter of adults used a sports activities product in 2015, based on the Council on Responsible Nutrition’s 2015 Consumer Supplement Survey. Not surprisingly, mainstream individuals are looking for more multifunctional as well as better-tasting sports activities foods, pubs, and beverages. Clif Organic Energy Food Pizza Margherita sports pouch beverage, made to replenish electrolytes, is filled with pureed tomato and other elements to provide a pizza-like taste. Mintel reports that 29% of all new global sports activities/energy beverages introduced between November 2014 and October 2015 transported a mental alertness state.